數碼營銷項目專才

The incumbent is responsible for implementing and monitoring all social media platforms, generating creative content for all platforms for sustaining customer engagement and brand presence. The incumbent is also responsible for designing digital campaigns to enhance conversion and sales performance.

Responsibilities:

• Propose and execute digital marketing & advertising strategies to drive business growth and revenue
• Collaborate and work closely with internal teams and external agencies for the production and delivery, monitoring and review of marketing campaigns
• Analyze data and provide reports with recommendations to enhance campaign performance and improve digital experience design
• Oversee all aspects of digital marketing,including schedule planning, content creation & copywriting on all digital channels (e.g. digital campaign, social media & eDM)

Requirements:

• Bachelor Degree or above
• At least 3 years of experience in digital marketing role
• Solid experience in digital activations including but not limited to, SEO/SEM, performance marketing, social media management, content marketing, digital advertising campaigns, and supporting business strategy
• Data-driven, energetic, detail-minded, good interpersonal and communication skills
• Strong sense of responsibility and eager to learn
• Good command of both spoken and written Chinese and English